Home appliances major Empire Group forays into snacks market

Empire Group, which markets home appliances like Electrolux, Kelvinator and GEM Appliances in India, has entered into ready-to-eat food segment with the launch of snacks under the brand name One More. The company offers a wide range of namkeens, snacks, biscuits, wafers and sweets at pocket friendly packaging as per the Indian customers’ preference. 

Anita Kumar, managing director, One More, commented, “We are with Indian consumers for more than 4 decades in kitchen appliances segment. With good knowledge of consumers behavior, their preference, increasing demand and desire for new taste in snacks we have launched One More which caters to masses and gives them a choice to buy a healthier, tastier product at a better price. We have created a good dealer and distributor network for product penetration so that it can be easily available to the customers. We have covered north India and are now planning to reach other parts of the country. Our target is to be in top 4 brands in this segment by 2020.”

These products are manufactured in fully-integrated unit with latest technology and machinery which are of international standard. One More, with a strong presence in Haryana, Rajasthan, Delhi, Chandigarh, Uttar Pradesh, Bihar, Bengal and Jharkhand, is planning to foray into other states very soon.