Incenza- Redefining Incense is Bringing Revolution in the Incense Stick Market With Its Path Breaking Innovation

The COVID-19 pandemic has affected many areas of business since the nationwide lockdown. The Incense industry faced the same, however standing still and evolving in such a situation is commendable. Incenza sales and manufacturing Pvt Ltd which is the latest entry into the exponentially growing incense market in India have. Last year has seen a revolution in the conventional incense market in India with the launch of a new concept in the market.

For ages, we have been using black charcoal-based agarbatti with classical fragrances like rose sandal mogra etc. But now things have changed 360 degrees in this market. Incenza Sales and Manufacturing Pvt Ltd is providing. (NextGen Products) Bambooless Incenses plus incense with vegetable-based colours with fragrance lock technology.

There are major points that affected the industry, starting from the banning of import of incense sticks in India from anywhere in the world by the Modi government. Which created a major demand and supply chain issue since the majority of ingredients were not available in India and are still imported

Secondly, Covid created such an environment that people became aware of their health needs and started discouraging products directly impacted like Incense sticks. However, Incenza keeping in mind that India being a young country needs a different approach towards incense. Our generation is seeing our parents and grandparents burning incense and dhoop sticks every day be it at home or temple but the latest generation is culturally totally different and hardly believes in doing these rituals but at the same time more educated and more aware of fragrances.

Even the fragrance industry is evolving as per the trends and culture of youth, then why not Incense? Today wearing perfume is a culture and this generation uses room fresheners of various forms. 

So Incenza with an India to bring back agarbatti in their lives in a different avatar to make their environment full of fragrance have come up with something new.  But the catch is what kind of fragrances will attract them. After proper research and studying the needs of this generation, Incenza made products that are more than incense. Firstly, they are charcoal free which makes them lungs friendly. They are all made with 100% Natural ingredients and essential oils.

As most of the brands have adopted the idea of Vocal for Local, and organic ingredients, Incenza is also making their presence in the industry as they are made with natural ingredients.

Promoted by Abhimanyu Nayyar and K.K Gautam, Incenza on top of it has a full range of fragrances that have never been tried before in incense and Dhoop sticks. The Sales & Marketing plan both offline and online is so robust that it has already attracted the first round of Investment from RKJAI seed funding.  

Incenza provides you with the fragrance which this generation likes and even the styles of packaging are unique and designed in such a way that suits these fragrances and the young generation.  It provides fragrance for every occasion and mood. Even the coloured sticks matching the fragrance and mood are there for the consumers. It’s an innovative and path-breaking innovation that you must have never tried before.

These incense sticks are available in different shades. You can choose the shade as per your choice, they have special sticks that give you confidence, boldness, romance etc.
Similarly, some products give the feeling of spring, summer, and monsoon. They are also having a special product for mediation and music time etc.

Incenza is a startup in this segment launching with a large bouquet of products. Initially, it will be available across the country with a distribution network of 600 distributors and 60000 retailers and online.