White collar gig jobs surge as India embraces flexi work: Top roles and pay

White-collar gig opportunities have surged 17 per cent on year, signalling a fundamental shift in talent acquisition strategies, as per latest insights from jobs platform foundit.

 

Today, over 6.8 million professionals in India are part of the white-collar gig workforce. Most of them (66%) work through company-led models — across corporates (28%), MNCs (12%), startups (8%), and others (18%). The rest (34%) are placed through consultants, including staffing firms and freelance platforms.

 

The gig economy continues to thrive across multiple sectors, with IT Software & Services (32%), Education/Ed-tech (14%), and Recruitment & Staffing (12%) leading gig hiring in March 2025. While IT remains dominant, industries like Advertising & Marketing have seen a decline, reflecting shifting priorities in industry demand. 

 

 

Role Analysis:  

 

 

White-collar roles are increasingly focused on specialised skills. Coders/IT Consultants (30%) continue to dominate, but Data Analysts/Data Scientists have seen significant growth, now accounting for 15% of gig roles. Creative roles such as Content Writers/Copywriters (12%) and Graphic Designers/UI/UX Designers (10%) also remain popular. 

Salary Trends: 

 

The majority of gig roles fall within the 0-3 Lacs (37%) and 3-6 Lacs (41%) salary brackets, indicating a significant portion of entry-level and mid-level positions. However, opportunities in the 6-10 Lacs (16%) and 10-15 Lacs (4%) range exist for specialised skills.

 

Location Focus: 

 

Gig opportunities are concentrated in major cities, with Delhi/NCR (26%), Mumbai (18%), and Bengaluru (12%) leading the way. However, remote work opportunities have grown to 6%, signalling a broader geographic distribution of gig roles.