Reliance Jio Infocomm, Bharti Airtel and Vodafone Idea (Vi) — India’s three key telecom operators— recently announced an increase in their mobile tariff plans with an eye on greater revenue realisation and monetisation of their 5G investments. The hikes, which ranged between 11 per cent and 25 per cent, and are the first across companies since December 2021, came into effect in the first week of July. The average revenue per user, according to analysts, is expected to continue rising over the next year.
Subscriber churn is expected, though companies have varied the hikes to

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