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The shape of non-music streaming mkt: OTT audiences tune in to spoken word

Last year, Indians paid over Rs. 1,000 crore to listen to (audio) books, drama series and political discussions among other things, going by data from London-based research firm Omdia

From Spotify to YouTube Music, audio OTT brands look to perfect the pitch
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Vanita Kohli-Khandekar Pune
Insta Millionaire is a trite, albeit gripping tale of a young man’s rags-to-riches story. Along with Love Contract, Shoorveer and others, it is among the top grossing shows on Pocket FM. Last year, Pocket FM, an audio OTT (over-the-top) clocked 80 million unique listeners, a bulk of them from tier-II Indian cities and from the US. On an average, people spent 110 minutes a day listening to drama, sci-fi, horror or mythological series while working, before going to bed or driving. And they paid only for what they heard. Pocket FM has raised $109.5 million through debt and equity in

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First Published: Jul 31 2023 | 10:42 PM IST

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