Page 100 - News

'AI' ming to attract talent

How AI can be a game changer for organisations looking to streamline recruitment

There is a lot of conservatism among consumers these days: Sunil Lulla

Sunil Lulla is Chairman and managing director of Grey Group India

Facebook launches new brand engagement tool

The company hopes to get more celebrities and artists to use FB Live to interact with fans

Discovery launches sports channel DSport

The network launches its first ever sports channel in India

Vantage point: Insights from cutting-edge research

Enterprises aren't satisfying employee demands for mobile apps

Officer's Choice makes its way to Harvard case study list

Lists importance of right marketing strategy using customer insights in brand reinvention exercise

Campaign logic: Matters of the heart

A new ad campaign by Aviva demonstrates how people can motivate each other to stay healthy

Statspeak: Fly-buy

One-third of millennials view impulse buying and buying as a treat as primary purchase motivators

Pitching it straight

Alcohol companies are increasingly bypassing traditional television advertising to reach audiences

KFC in reinvention mode

The fast food chain is looking for a complete makeover, with digital as its media of choice

Emami opens up a third front

With Rosscare, Emami is tapping into lucrative pharma channel

Uber names former Tata Sons exec Madhu Kannan as CBO India & EMs

A Mistry loyalist, he served as Group Head of Business Development & Public Affairs at Tata Sons

Ogilvy has a reputation that we have to beat: Senthil Kumar

India is a market, Eastwood says, he is particularly excited about because of its "tech-forwardness"

IIM Bill to ensure uniformity across boards

IIMs have not taken a look at the draft, which is yet to be presented in Parliament

Look forward to pay hike similar to last year, says report

The biggest decline is expected in services sector from 10.8% in 2016 to 9.7% this year

Brands zero in on service

Firms such as Samsung and Ford are going back to the promise of superior service

Detergent ads make the gender leap

Nirma Advance's campaign is the latest in recent years where brands are speaking to men

Vantage point: Insights from cutting-edge research

Family firms are more innovative than other companies

Campaign logic: Timepiece to reflect women's choices

The latest TV commercials by Titan Raga presents the decision of childbirth as a female prerogative

Statspeak: Balancing act

Marketers need to better meet the expectations of consumers across different touch points: Study