Facebook launches new brand engagement tool

The company hopes to get more celebrities and artists to use FB Live to interact with fans

Facebook has added a new tool to its arsenal in the battle against YouTube, Twitter and other social media platforms. With a set of specially designed spaces that will complement Facebook Live (the video streaming service on the platform) it wants to bring more brands and celebrities on board and raise the bar on engagement with consumers and fans. It has launched Facebook Bandstand, a facility housed within its office in Mumbai, for artists, performers and media professionals where they can host live shows or interact with their followers over a video link and promote their wares without having to