Page 18 - News

Man in the mirror: Beauty brands learn to cross the gender tracks

A phenomenal 177 male grooming brands have hit the shelves in India in 2017-18

Expand your social media presence

If you want to become successful and rise above your competition, you need an outstanding business strategy

Virtues and veracity of the second life

Virtues and veracity of the second life

This Jeep campaign is iQuanti vice-president's favourite: Know why

The maker's grand old vision has always been of their brand as an instrument to take riders wherever they want to go and see whatever they wish to see in the world

McDonald's slips on the health track, sets the regulator on edge

A recent spat between the QSR brand and FSSAI illustrates why food brands need to rethink the advertising narrative

Titan spreads the net, enables 'reserve-online-and-pick-up' at store

Keeping with time, the Tata Group company had piloted this strategy at five of its flagship Bengaluru stores for three months

Twitter launches in stream ads in India with Amazon, Maruti, Motorola

The Micro-blogging platform offers 15 content categories that advertisers can choose from

When Pink Ball Test match cracked open a digital feast of humour for brands

"Today's consumer is evolving and we know that we must dwell on topics that matter to our audience," Meghna Apparao, chief marketing officer at GCPL said

PepsiCo makes two-pronged persuasion pitch to drum up interest in Lay's

PepsiCo is following what has increasingly become the norm, using endorsers to kickstart a campaign that is taken forward by influencers on social media

Social media ads appeal less to 20-45 years age group: Report

Social media drives better reach and brand impact among the 15-19 age group

From SRK to Big B, here are celebrities and their following on social media

As brands and celebrities seek greater influence among consumers and fans, the line between personal spaces and professional lives is blurring

These influencers aren't flesh and blood, yet millions follow them

Virtual influencers come with an advantage for the companies that use them: They are less regulated than their human counterparts

Ola's hashtag branding courts controversy, keeps campaign buzzing

Online drives, part of Ola's branding strategy, have got more life with Sehwag promoting Ola Share

Customise solutions and deliver targetedly: Mindshare South Asia COO

The principle is to serve the consumer in the best possible manner, says Mindshare's South Asia COO Amin Lakhani

Cops turn to social media and humour to get their word across

The Mumbai Traffic Police department is among the oldest hands on social media

How Hilton India broke ice with young, experience-seeking travelers

With 19 hotels under its fold in India and 15 in the pipeline, Hilton has traditionally been seen as a business traveller's destination

S P Jain Global bags 50% international offers, top offer at Rs 45 lakh

Consulting emerges as top recruiting sector, with 24% placement offers, followed by logistics & supply chain at 17%, and IT at 16%

Chocolate brands' plan to stay relevant in health conscious consumer market

To keep young and health-conscious customers in the fold, chocolate and confectionary brands adopt clean labelling methods, keep pack sizes small

HUL puts customised programmes in place to upskill its staff and plug gaps

HUL is increasing its international exposure for employees, covering not only future leaders and managers, but also interns and junior staff

Corporations are using slump to upskill talent: Korn Ferry's Monica Agrawal

The slowdown hasn't hit the job search market too hard as a lot of replacement positions are opening up, says Agrawal