Page 205 - News
Under fire, Mahindra to quicken refreshes
After losing share, it will also have shorter product cycles in the utility vehicle segment
 "Under fire, Mahindra to quicken refreshes")
 "The future of digital advertising")
 "The 'only rewards drive retention' myth")
Mass campaigns and the role of analytics
Social media analytics can help campaign managers decide the timing of campaign activities and relevant themes
 "Mass campaigns and the role of analytics")
40 Years Ago... And now: Becoming hair experts
Godrej Group launched its first hair colour product in the 1970s and opened up a completely new category
 "40 Years Ago... And now: Becoming hair experts")
 "Data security in the cloud")
The relevance of a media agency has never been stronger: Vishnu Mohan
Interview with CEO, Havas Media Group, Asia Pacific
 "The relevance of a media agency has never been stronger: Vishnu Mohan")
Book Extract: The trust factor
Sellers who focus on advice and persuasion without considering how to build trust, cannot succeed in the long run
 "Book Extract: The trust factor")
Nobel laureate urges students to pursue long-term career goals
Ferid Murad advises them to have patience in the face of hurdles and keep their knowledge and skills updated through training
Shyamal Majumdar: Succession at Bandhan
Chandra Shekhar Ghosh, chairman and managing director of the upcoming bank, would do well to answer one simple question: 'After me, who?'
50% of occupations today will no longer exist in 2025: Report
Workspaces with row of desks will become completely redundant, not because they are not fit for purpose, but simply because that purpose no longer exists, the report predicts
 "50% of occupations today will no longer exist in 2025: Report")
ISB makes debut in online courses by partnering Coursera
The certificate course on happiness and fulfilment will be the first to be dished out in the series starting mid-2015
IIMB's PGP summer placements 2015 done in 2.5 days
Maximum offers come from Amazon at 19
 "IIMB's PGP summer placements 2015 done in 2.5 days")
Ad regulator takes a big leap
No more a paper tiger, the Advertising Standards Council of India will partner the Department of Consumer Affairs to enforce better compliance
 "Ad regulator takes a big leap")
No slowdown for IIT coaching institutes despite new JEE pattern's stress on XII
Coaching institutes are now offering tuition for improving Class XII Board exam scores
 "No slowdown for IIT coaching institutes despite new JEE pattern's stress on XII")
40 years ago...and now: Nirma girl endears, but brand's seen better days
The mascot has gone off air now, but not before helping the Gujarat-based detergent brand script the perfect win for an underdog in the eighties
 "40 years ago...and now: Nirma girl endears, but brand's seen better days")
 "Bollywood endorsement biz: Actors earn double of women counterparts")
 "Irani urges IIMs to create 'original knowledge'")
IIM-B concludes PGP summer placements 2015 in 2.5 days
Maximum offers from Amazon with 19, Accenture offers 17
 "IIM-B concludes PGP summer placements 2015 in 2.5 days")