Page 21 - News

Lessons brands can learn from 'cool and relevant' Amitabh Bachchan

As times changed and age caught up with him, Bachchan repositioned himself as a television artiste, a doting father, a devoted husband and later as a champion of health causes

HUL to Nestle, brands are using green marketing initiatives to woo buyers

As a political blame game ensued, such environment disasters show the great opportunity that brands have to display their green leanings

The Body Shop launches its first-ever television campaign in India

The Body Shop has a compelling ethical message behind the branding of its products

Vivo-Ogilvy spat: Agency-client relationships have come under scanner again

In the Vivo-Ogilvy matter, the advertiser had said in its arguments in court that there was no copyright over an idea, in this case, an "amusement park"

Next level is advanced biometrics: Lufthansa Group Airlines' Alain Chisari

We would not need anything but your face to complete the flying processes, Chisari tells Shubhomoy Sikdar

RP-Sanjiv Goenka's Too Yumm! adopts unconventional distribution channel

Within a year of launch, Too Yumm! achieved sales of Rs 200 crore, growing at 15-20 per cent month on month - one of the fastest in the country to do so

Television premiere window shrinks as Reliance Jio threat looms large

Jio's first day first show plan has set off a mad scramble among movie channels

Here's how online video is becoming the go-to promotional tool for brands

Mobile and social media are changing the way video is consumed, giving rise to new engagement models

Sugar Free's bitter battle with online misinformation, competitive brands

To become part of the consumer's monthly shopping cart, Sugar Free has launched new formats and variants and waged war against online venom

Volkswagen presses the accelerator for Skoda with new models, more dealers

The auto brand is hoping to expand its presence in India with a wider sales network, deeper consumer engagement, and a lighter cost of ownership

Entry of Adani Wilmar intensifies competition in ready-to-cook segment

Edible oil company Adani Wilmar recently threw its hat into the ring with a handful of ready-to-cook khichdi variants

Trust is our unique selling proposition, says Verizon Media's Rose Tsou

Given that, we don't offer user generated content; we have premier sources, Tsou tells Neha Alawadhi

Cipla looks at digital media for expanding footprint and reach customers

The pharma major looks to expand its footprint by driving up the diagnosis around diseases, uses digital media to take the brand directly to the end-user

Explained: How corporations can upskill their HR teams to meet new demands

Experts say one of the first things that needs to be done is to integrate HR goals with the larger goals of a corporation

How auto companies are wooing reluctant buyers amid slowdown gloom

Stuck in the slow lane, promotions, advertising and customer engagement are of critical importance say the companies.

IIMs to meet twice a year to 'share best practices'

Plan expansion of fellow programs to meet faculty shortage

Autonomy of IIMs should not be tampered with: Kumar Mangalam Birla

To strengthen industry-academia bond as new chairman of IIM-A, says Birla

Director's post in 14 IIMs lying vacant

Except for IIM Kozhikode and Jammu, committee has recommended a panel of names for director's post

Takers for doctoral faculty development programmes up slightly at IIMs

IIM Lucknow sees applications rise from 250 to 300 in the past three years

Not just tuition fees, financial aid too rise at IIMs

At some campuses, the cost of financial waivers is more than what they earn from fees