Page 45 - News

Orient switches to smart to keep the brand relevant, targets millennials

The CK Birla group company goes premium, partners with Tata Elxsi to enhance product design and performance

NITI Aayog's draft concession agreement gives e-buses a sense of direction

In the absence of clear regulations, operators were going headfirst into the world of green vehicles

Tigor's teaser campaign trolls rivals, plays to the millennial gallery

Tata Motors joins the growing list of brands on the ambush marketing trail

Can 18 hours in air be bearable? Airlines bet on ultra long-haul flights

The Airbus models and Boeing's Dreamliner - make flying for nearly a day economically viable as the number of ultra-long-haul flights increases

Automakers act to repair aftersales, seek to edge out roadside garages

With the goods and services tax levelling the field between the organised and the unorganised sector, the roadside garage is making way for branded outlets

Can Prithvi Shaw win fans outside the cricket field? Brands are watching

Talent needs to be tempered with consistent performances and a temperament that endears him to fans even outside the field for brands to get truly serious

Data monetisation is the next big challenge: Tech Mahindra's K Natarajan

'With the advent of next generation technologies such as 5G, cloud and Artificial Intelligence (AI), the auto industry is set to undergo a huge change in the coming future'

Will Voltas be second time lucky in the consumer durables market?

The Tata Group firm has re-entered the consumer durables market through a 50:50 joint venture with Arcelik

Challenged by leaner, nimbler rivals at home, Marks & Spencer bets on India

Britain's legacy brand pins its hopes on the Indian consumer in a joint venture with Reliance Industries

35% users uninstall app within 30 days of launch, says CleverTap study

CleverTap has collated data that could help design the customer engagement strategy for OTT apps

My best campaign is re-launch of Close Up brand: Percept's Ajay Chandwani

Close Up was historically a niche product that was the English-speaking youth's choice

AI can translate into meaningful outcomes with a focus on personalisation

While AI is still far from replacing human contextualisation or emotional intelligence fully, the use of AI to even aid opinion is still significantly underutilized

With increased local sourcing, LG hopes to cut cost and time to market

Today, 90 per cent of its household goods are made in India

How brands can engage customers better by tracking smartphone prices

By tracking handset prices, brands can engage customers better and bring down the drop-out rates, says Nielsen

All New Santro: Hyundai brings back its iconic brand after a 3-year hiatus

Hyundai retains the name, adds an 'all new' tag to mark its flagship brand's new avatar. Launch date: October 23. Expected price: Rs 370,000

Godrej Interio targets millennials, takes on rival IKEA on social media

Godrej Interio shows how the medium is changing the message even for old and traditional brands

Samsung seeks a bigger screen presence, launches its premium brand Onyx

The Korean consumer electronics brand positions Onyx as a disruptor in the cinema business, but the challenge lies in getting audiences to pay more for their movies

My favourite campaign is 'Ye Dil Maange More' for Pepsi: FCB India CEO

The launch film of Ye dil maange more had Shah Rukh Khan, Kajol and Rani Mukherjee and this was right after the movie Kuch Kuch Hota Hai

We are rapidly scaling up X Labs, says Bharti Airtel's Harmeen Mehta

Airtel's X Labs is working overtime to develop solutions that will make customer interaction smoother and help the firm avoid cost and time overruns

Vodafone Idea: How do two strong telecom brands survive together?

Idea looks to retain its old identity in its first major campaign under the newly merged network, hopes to lead consumers gently into the new reality