Page 50 - News

Acquisition of Scootsy will add muscle to Swiggy's network of restaurants

All along Swiggy has been closely following its consumers, understanding them, taking their feedback, identifying and fixing their pain points

I am opposed to the word agency, says Gozoop CEO Ahmed Aftab Naqvi

We like an equal seat from where we can influence business decisions, Ahmed Aftab Naqvi tells Shubhomoy Sikdar

Online shopping: How fashion brands can push buyers from cart to wallet

A new report shows that fashion brands can stop consumers from dropping out of online shopping aisles by focusing sharply on their mobile experience

Vistara offers fare options, tweaks product for cost-conscious traveller

The airline is also said to be evaluating adding a row in the economy class cabin which will increase the total number of seats to 164

Snippets: Govt's moves may revive resale market despite initial dip

Some property consultants believe that policies such as demonetisation, Rera and GST have worked to drive 10-12% increase in the number of buyers in the secondary real estate since demonetisation

Statspeak: A look at the digital preparedness of organisations in India

A report published by Knolskape, an employee development programme, gauges the digital readiness of companies

Serving freshly-baked strategy: Parle goes beyond conventional advertising

Parle's new 20-20 campaign tries to project itself as a representative of young India and the message from is that you deserve full marks if you think the way modern India does

With huge scope for growth, China at centre of Wipro Consumer's global map

Rapid localisation and speedy launches have helped WCCL scale up in a keenly contested market

Future-proofing business

A stick-to-one's-knitting approach could result in lost opportunity

Parle pushes for a status update, looks to get inside the customer's mind

The home-grown biscuit brand looks to get inside the customer's mind as it steps outside the boundaries of its mass-market identity

Why brands are seeking a lifestyle status, trying strategy of using emotion

The rise of 'lifestyle' marketing ploys are largely the result of companies worrying about their brands fading into the background

Digital consumer: Why brands should focus on local language user engagement

Brands scouring digital highways for a wider retail footprint need to focus on local language user engagement

More than skin deep: Bajaj Nomarks Ayurveda delivers a simple message

Bajaj Nomarks Ayurveda delivers a simple message - that a herbal product can remove skin stress marks as efficiently as any mainstream product

Thai cave rescue mission: Here are leadership lessons from the crisis

Shubhomoy Sikdar spoke to experts from different spheres to glean leadership lessons from the episode

Brylcreem gets a facelift: HUL looks to give brand a fresh lease of life

This is the first time that HUL and Amazon have teamed up and a new line of male grooming products will be available exclusively on the e-tailer's platform

With non-metro markets in sight, Bombay Dyeing repacks its legacy

One of the country's oldest business groups looks to revive its flagship brand, trains its sights on millennial buyers and markets outside the metros

'Trust ad' starring Amitabh scrapped: What went wrong for Kalyan Jewellers

As Kalyan Jewellers looks to quell an angry crowd, brands struggle to get the tone right in a fractious environment

Did RBI ads during FIFA 2018 drive home the message of financial safety?

While many agree, they hint that the RBI had to step in as banks have also lost credibility in the past few years

Emami's high dependence on rural sales may prove to be a boon this year

Firm says improvement in wages, direct benefit schemes, loan waivers and MSPs will lead to higher disposable income for rural households.

Anil Agarwal-led Vedanta goes directly to the people to make its case

The Anil Agarwal-led company follows an increasingly popular route to advocacy, goes directly to the people to make its case