Page 61 - News

Digital advancement: Brands focusing on in-house programmatic to raise RoI

As the programmatic industry is gaining traction in India, publishers are in a run to focus and streamline their process to achieve maximum output

Apollo Tyres bats for a goal to ride the growing popularity of football

The tyre maker looks to score a few points for its brand on the football field, hoping to ride the growing popularity of the sport among the young

Aamir Khan replaces Ranveer Singh as Vivo India's brand ambassador

The announcement comes ahead of Vivo's planned launch of the V9 smartphone on March 23 in India

Aashirvaad: ITC rushes to stomp out rumours against its flagship brand

Experts say it has learnt its lessons from rival Nestle's Maggi crisis

Will warning shots fired by Unilever, P&G break speed of digital growth?

Not really, but it could transform the medium, say experts

Consumer activism is forcing many brands to change behaviour

So consumers are forcing brands like Pepsi or Dove to withdraw and apologise for communication that is deemed inappropriate or disrespectful

Preferences vary; consumer needs remain the same, says Albinder Dhindsa

The biggest grocery businesses in the world have managed to deliver savings to their customers, says Albinder Dhindsa, Co-founder & CEO, Grofers

Employees want simple access to cloud applications as consumers: Study

Influence of consumer service breach on organisation's security policies around access management

63% of students believe that India is ready to become global fintech hub

The survey had over 6,500 respondents with a majority from the student community from leading engineering and management colleges

OTT firms to widen range of original, regional content to grab eyeballs

Zee is projecting Zee5 as the largest digital OTT platform and banking on its content catalogue across 12 languages and multiple genres as its biggest differentiator

At 40, brand Thums Up feisty as ever, despite its roller-coaster journey

Age has not taken the fizz out of the country's oldest surviving home-grown cola brand

Digital campaign of Prega News: Lending ears to maternity blues

The ad is part of the brand's initiative encouraging corporates to make the workplace pregnancy-friendly

Gamification has potential to drive change programmes in organisations

This cognitive judo of battling distracting fun with purposeful fun can improve tough odds leaders face

Virat Kohli as Uber's brand ambassador: How long will the ride last?

Given Kohli's self-proclaimed code of honour for brand endorsements, the association is a risky one

Uber sold decongestion vision, not brand, to win Virat Kohli as ambassador

With one of the most sought after endorsers on board, the ride hailing brand looks for a fresh script for its India story

Netflix, Amazon join regional bandwagon with Marathi, Bengali, Tamil movies

As the large players look beyond metro audiences, the big thrust is on regionalisation of content

Westside speeds up, targets value shoppers; opens 20 stores in a year

The multi-brand retail store gets aggressive with customer retention as it looks to beat back the clout of single-brand labels such as H&M, Zara

Innovation's real test

GUEST COLUMN

Home cooking needs to be given their due, says Nestle's Maarten Geraets

Many alternatives that target similar consumption moments have come into the noodles space: Maarten Geraets tells Sangeeta Tanwar

FemTech emerging as next big disruptor in global health care: Study

Vantage point: Insights from cutting-edge research