Digital advancement: Brands focusing on in-house programmatic to raise RoI

As the programmatic industry is gaining traction in India, publishers are in a run to focus and streamline their process to achieve maximum output

Most of the advertising in today’s world is taking place digitally and programmatic being a very important part of the advertising funnel is in high demand. It has made lives of the advertisers and publishers a lot easier. Due to the transparency, real-time measurement, efficiency, and data support given by programmatic, the process of focusing on the right audience and influencing them has become convenient. The Economist had carried out a study to scan their readership, where they decided to focus on intellectually curious readers. 
 

Programmatic helped them streamline their database, analysing web and app data to focus on the