Page 65 - News

Super Bowl 2018: Here's why it's called the 'granddaddy' of all ad buys

The Super Bowl may become yet another media experience that cloisters us in our own digital bubbles

74% Indian marketers plan to increase their budget this year, says report

The key investment areas for Indian marketers include content marketing, marketing automation and video content

Not many companies understand value of digital body language: Wendy Hogan

She says it is exciting to see the acceleration of India towards a digital economy

Moving to 'intelligent operations' will help businesses thrive, says report

Vantage point: Insights from cutting-edge research

Future Consumer is focusing more on home, personal care with 'smart' brands

Home and personal care makes up about 15% of FCL's portfolio, with staples being the biggest contributor to its business

Indian professionals feel less 'strategic' but more 'skilled', says study

Interestingly, recruiters are also using keywords to identify candidates

Brand Finance 2018: Tata slips 3 spots; Reliance, Airtel, Infosys fall too

No Indian brand in the top 100 in the Brand Finance 2018

Horlicks shows importance of 'emotional nutrition' in new digital campaign

In a new digital campaign, Horlicks turns focus on the coaching hub of Kota with a message of 'emotional nutrition' to allay exam fears

Brick-and-mortar retailers taking cue from online players to map customers

With data at their disposal, malls are using key parameters like sales per square feet to determine health of brands

Women can add a lot of value to business of advertising: Srija Chatterjee

In a Q&A, the MD of Publicis Worldwide highlights her priorities for the agency besides speaking about gender diversity in advertising

Brands for every palate: How millennials are driving the dining culture

A new breed of restaurant entrepreneurs bets on experiential dining to build differentiated brands in a cluttered and fast-evolving industry

ISB beats IIMs, top-ranked Indian B-school on Financial Times MBA Rankings

Of the top 100 B-schools globally ranked for their MBA programmes, only four Indian institutes were ranked

Time for governments to transform online experiences, says survey

Vantage point: Insights from cutting-edge research

Will talent acquisition be a problem in your organisation in 2018?

Finance 100% and IT 87% sectors in India feel the need for a highly skilled and stable talent pool

We offer every consumer 'meri waali chai': Chaayos CEO Nitin Saluja

Our starting point was to figure out what kind of tea the country drinks, says Nitin Saluja

Insurers to work with fitness trackers to incentivise a healthy audience

Max Bupa had tied-up with fitness technology firm GOQii to provide users access to the latter's wellness engine

Data Tracker: Here are the five steps to build trust with consumers, data

A recent study by Kantar TNS looks at the contentious issue of data exchange and what it means for brands.

How sportswear brands are rewriting playbook to cater to women consumers

How brands such as Puma, Wildcraft and Woodlands are rewriting the marketing playbook to cater to women consumers

How Bharti Airtel is using content to improve stickiness and consumer spend

At a time when consumers are talking about jumping on to the 5G bandwagon, ensuring consumer satisfaction and unstinting loyalty to the brand are some challenges for mobile operators

How technological transformation is leading to reorganisation of talent

With the emergence of disruptive technologies, a growing number of digital and tech roles are created that require strong technology acumen