Page 67 - News

Firms are looking to re-engage buyers on apps: Criteo's Siddharth Dabhade

A brand today would like to capture audiences more at the last stage of the purchase funnel, Siddharth Dabhade tells Ritwik Sharma

92% marketers may launch at least one influencer campaign in 2018: Survey

62 per cent marketers are planning to increase their budgetary allocation towards engaging social influencers

Patients prefer better outcome to brand in new treatments, says report

Vantage point: Insights from cutting-edge research

JK Cement presses 'change' button, rolls out plan to understand segments

It has rolled out a plan to better understand segments and applications for more innovative products

The phenomenal rise of Jeff Bezos - a 'mysterious' corporate titan

For nearly two decades, Bezos was adamant that the company should largely stay out of the political limelight and not make a stir in local communities. It also had a bare-bones lobbying operation

Look at larger picture to create value: Vaidyanathan, CEO of Capital First

In the last five-six years, at Capital First, we have developed some really fantastic capabilities for small entrepreneurs in every nook and corner of the country: Vaidyanathan

IDFC Bank is getting a person who understands retail: CEO Rajiv Lall

The merger with Capital First will drive home three years of growth at one go to IDFC Bank: Rajiv Lall

PepperFry's Ashish Shah wants life that is larger than what one can imagine

Shah tells Arundhuti Dasgupta he always wanted life king-size and knew he had to earn his way there, from the very beginning

Price, features and wallet share: Smartphone brands lose label power

The shine is coming off some of the big brands in the business as styles, prices and features converge in the mobile handset market

Burying the Satyam ghost

'Sharenting', 'mompreneurs' among 10 ideas to influence businesses in 2018

Retailers must cater to consumers who desire direct contact with the brand to shop anytime and from anywhere

Axis Mutual Fund highlights benefits of equity-linked savings schemes

Instead of product features, Axis Mutual Fund highlights the benefits of investing in equity-linked savings schemes in its new campaign

Samsung eyes growth in consumer electronics business in 80 districts

To complement the service vans, Samsung has also added over 250 service points and as many resident engineers

American made China a billion-dollar market, now faces a crackdown

The American marketing giant made China a multi-billion dollar market, but it is now under fire from local regulators

From food to cosmetics, home-grown brands belt up for the organic ride

The success of ayurvedic brands in 2017 is fueling hope and enthusiasm among the producers of organic fare

When performing close reconciliations, what type of process do you use?

Statspeak: Financial closure speed

Global Beauty Trends 2018 points to big changes we need to watch out for

The onus is on brands to impress consumers with a human-like personality that's relatable, personable, and sincere

How complex web of counterfeit goods threatens to trip e-commerce giants

Amazon and Flipkart are keen to dispel any doubt about their ability to crack down on fakes because they have worked hard to win the trust of Indian consumers

There was a big gap between what we do and how we look: Srinivas Kandula

We are also looking to hire more talents in India with niche skills in digital area such as pega, hybris, blockchain, data science, he added

Moving towards an era of Artificial Intelligence-powered smartphones

Vantage point: Insights from cutting-edge research