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American made China a billion-dollar market, now faces a crackdown

The American marketing giant made China a multi-billion dollar market, but it is now under fire from local regulators

Ryan McMorrow & Steven Lee Myers | NYT  |  Lanzhou (China) 

Feng Gang stood in front of 150 people in a conference hall in Beijing that Amway, the American marketing giant, calls its flagship ‘experience center.’ Introduced endearingly as Big Brother, he pitched the company’s newest product to an audience of recruits, men and women, young and old, one a street sweeper still in his orange municipal jumpsuit. Mr Feng said Amway’s energy drink, XS, could reduce blood-alcohol levels by as much as 70 per cent. It could cure depression, he went on, or help someone who is drunk drive home. His aim: to get the crowd to go out ...

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First Published: Tue, January 09 2018. 22:25 IST