Page 91 - News
Viacom18 restructures leadership team
Company creates positions of COO, rural business head, and regional entertainment head
 "Viacom18 restructures leadership team")
Tata Tea bats to keep its spot
Looks to separate itself from the crowd and reclaim its positioning as a socially responsible label
 "Tata Tea bats to keep its spot")
Firms should build value around existing data: CEO, Hansa Cequity
Interview with S Swaminathan
 "Firms should build value around existing data: CEO, Hansa Cequity")
Sustainable, safe and secure
The three S's are a necessary condition for brand building in the packaged foods industry
 "Sustainable, safe and secure")
Downsizing may not save company, but put it on a path to bankruptcy
Vantage point: Insights from cutting-edge research
 "Downsizing may not save company, but put it on a path to bankruptcy")
Statspeak: Changing viewership
Smartphone is becoming the preferred device for watching short video clips
 "Statspeak: Changing viewership")
As Hollywood turns up heat, Bollywood struggles to swing its first big hit
Studios like Disney, Viacom and Warner Brothers are bringing in every big franchise film into India
 "As Hollywood turns up heat, Bollywood struggles to swing its first big hit")
Sporty Kia sets up race
For Kia to be profitable localisation would be key
 "Sporty Kia sets up race")
L&T Infotech hits the refresh button, rebrands itself as LTI
With a new name, colour palette and business focus, L&T Infotech looks to break free of its past
 "L&T Infotech hits the refresh button, rebrands itself as LTI")
Redefining identity: How Maruti has cleared the road for Dzire
Looks to leverage its popularity to power up new line of sedans, redefine identity, rev up sales
 "Redefining identity: How Maruti has cleared the road for Dzire")
Sweet promise of an irresistible treat
DS Group's maiden TV ad for its Pulse candy tries to build mass connect
 "Sweet promise of an irresistible treat")
TV preference shift
The decline in TV viewing over the past year tracks with a four-year trend
 "TV preference shift")
Need to redefine marketing analytics
To begin with, identify the true indicators of performance
 "Need to redefine marketing analytics")
Luring buyers across devices
Seamlessly integrating multiple devices is becoming the single most important strategy for retailers
 "Luring buyers across devices")
Gaining in translation: Language users are blowing up internet in India
Driving brands to speak multiple tongues and rethink their digital marketing plans
 "Gaining in translation: Language users are blowing up internet in India")
The beguiling allure of 'masstige' brands
Trading places up and down the value spectrum isn't always easy or successful
Unlike multinationals, we've built brands from scratch: B Sumant
Says ITC's deep understanding of Indian consumer has lent significant competitive advantage in FMCG
 "Unlike multinationals, we've built brands from scratch: B Sumant")
MTR revamps its supply chain
The company is strengthening its back-end operations to drive cost efficiencies as it takes on MNCs
 "MTR revamps its supply chain")
Statspeak: Learning lessons
Indian online learners are continuing to report similar or even greater benefits than globally
 "Statspeak: Learning lessons")
Vantage point: Retail implementing AI applications to disrupt incumbents
Retailers and tech industry players are creating opportunities for disruption by investing in AI
 "Vantage point: Retail implementing AI applications to disrupt incumbents")