Sporty Kia sets up race

For Kia to be profitable localisation would be key

After much speculation about its entry into India for years, Kia Motors Corporation, a part of Korean auto major Hyundai Group, finally signed an MoU with the Andhra Pradesh government in the end of April to set up a $1.1-billion manufacturing plant and produce 300,000 cars a year.
 
Today, the major challenge for Hyundai Group in India is building manufacturing capacity to take on market leader Maruti Suzuki. Hyundai Motor India Ltd (HMIL) is reaching its full capacity of around seven lakh units, while Maruti Suzuki has around 15 lakh units and is working on its 2020 production target