Sustainable, safe and secure

The three S's are a necessary condition for brand building in the packaged foods industry

One can’t work in the food industry today and be unmindful of the many issues around sustainability that impact brand owners and consumers. While there is no longer any debate about the responsibility of manufacturers in this respect, there is often an unspoken ‘belief’ that for emerging markets (Asia and Africa) the urgency of feeding millions takes precedence over any other consideration. Nothing could be further from the truth.

True sustainability is not a luxury. In fact, the real impact of the value chain on consumers down the socio-economic strata in these geographies is far more tangible and immediate than the