Unlike multinationals, we've built brands from scratch: B Sumant

Says ITC's deep understanding of Indian consumer has lent significant competitive advantage in FMCG

What have been the lessons for ITC in consumer goods in the last decade, and how did the group base its understanding of Indian consumers derived from earlier?

ITC is an Indian company building a portfolio of world-class Indian brands from scratch. These brands unlike foreign brands create, capture and retain value in India. We have invested time, resources and money to create the brands for the Indian consumer.

It is a matter of immense satisfaction that a large number of brands have attained leadership positions in their segments. ITC has been able to leverage its enterprise strengths built over