BS Marketing Initiative

Aviva Life Insurance Launches Smart Vital: A First-of-its-Kind Fixed Health Benefit Plan with Wellness Rewards

New Delhi [India], January 7: Aviva India, a leading private life insurance company, has announced the launch of the Aviva Smart Vital plan, an individual non-linked, non-participating, pure risk health insurance fixed benefit plan that provides comprehensive protection against critical illnesses. The base sum insured starts at Rs 10 lakhs, with policyholders eligible to enhance coverage up to 2x the base sum assured through wellness-linked step-based rewards. Customers earn quarterly Wellness Additions of 2.5%, 5%, or 7.5% depending on their average daily steps.

From India to Europe: Trivial Chapter Enables a Healthy, Safe & Prosperous Family Life

New Delhi [India], January 7: Europe is fast emerging as a preferred destination for Indian families seeking a healthy, safe and pollution-free lifestyle. Clean air, low crime rates, excellent education, advanced healthcare and strong social security systems are encouraging families to choose Europe as a long-term and secure home.

PRCI Ushers in a New Era: Dr. T. Vinayakumar Appointed as Chairman of the Governing Council

Bengaluru (Karnataka) [India], January 7: In a vibrant ceremony filled with industry stalwarts and celebratory flair, the Public Relations Council of India (PRCI)--India's premier body for communications professionals--formally installed Dr. T. Vinayakumar as the Chairman of its Governing Council.

AROA Invests in C-Zentrix, an AI-Powered CCaaS Provider

Gurgaon (Haryana) [India], January 7: C-Zentrix, the flagship brand of Towards Vision Technologies Ltd. (TVT), a leading provider of contact center (CCaaS) and customer engagement technology, announced a strategic investment from the family office of Ritesh Agarwal (AROA), Founder and Group CEO of PRISM (parent of OYO). The investment reflects strong confidence in the rapid growth of AI-driven contact center solutions and TVT's vision to build next-generation customer engagement platforms.

How Nashik's Gold Medalist Prosthodontist is Solving the Mystery of Chronic Jaw Pain

New Delhi [India], January 7: For many patients, it starts with a subtle "click" while eating. For others, it manifests as unexplained migraines, ringing in the ears, or a jaw that simply refuses to open fully in the morning. While frequently dismissed as stress or general fatigue, these symptoms often point to a specific, complex condition: Temporomandibular Joint (TMJ) Disorder.

Efficacy-first skincare brand SkinInspired raises INR 24 crore in Series A funding

New Delhi [India], January 7: SkinInspired, an efficacy-first dermaceutical skincare brand, has raised ₹24 crores in its Series A funding round led by Spring Marketing Capital, with participation from Lotus Herbals' Beauty Innovation Fund and Arihant Patni (Managing Director at Patni Financial Advisors). Existing investor Unilever Ventures also participated in the round, reinforcing continued confidence in the brand.

Fashion Forward Tech: Ai+ Smartphone Introduces NovaWatch, a Smartwatch Series for the Connected Generation

New Delhi [India], January 7: Ai+ today introduced NovaWatch, its smartwatch lineup that expands the brand's connected device portfolio across safety, everyday health, and personal style. Launching in Q1 2026, NovaWatch reflects Ai+'s belief that wearable technology should combine practical utility with fashion-forward design.

Firstsource recognized as a Leader in Banking Operations by Everest Group and NelsonHall

Mumbai (Maharashtra) [India], January 7: Firstsource Solutions Limited (NSE: FSL) (BSE: 532809), a leading global provider of business process management services and an RP-Sanjiv Goenka Group company, has earned dual analyst recognitions for its Banking Operations capabilities - named a Leader and Star Performer in the Everest Group Banking Operations - Services PEAK Matrix® Assessment 2025 and a Leader in the NelsonHall NEAT 2025 evaluation for GenAI & Process Automation in Banking across both Operations Services and Process Automation Services.

"MASSH - PROLIFE Hospital Ushers in Robotic Precision for Knee Replacement Surgery" Launching ROSA Robotic Technology for the First time in Ludhiana

New Delhi [India], January 7: Ludhiana got an important upgrade in healthcare on Tuesday. MASSH PROLIFE Hospital has launched the ZIMMER ROSA Robotic System, making it the first hospital in the city to offer robotic assistance dedicated fully to knee replacement surgery.

CACTUS Achieves ISO/IEC 42001:2023 Certification for Responsible AI Management

Mumbai (Maharashtra) [India], January 7: Cactus Communications (CACTUS), a leading technology company specializing in AI and expert services for the scholarly publishing ecosystem, has earned the ISO/IEC 42001:2023 certification for its Artificial Intelligence (AI) Management System, placing it among the early global adopters of this standard. This certification validates that CACTUS has established, implemented, and maintains a comprehensive AI governance framework aligned with global best practices.