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Volume IconIs it the end of WhatsApp's UPI ambition?

The free run for PhonePe and Google Pay is likely to continue, as the 30% market cap mandate will not come into force for another two years. So, what does it mean for new players like WhatsApp?

ImageDebarghya Sanyal New Delhi
WhatsApp rolls out new privacy features

WhatsApp rolls out new privacy features

Indian EV sector may be off to a good start. But, banks have clearly missed the bus. In RBI deputy governor T Rabi Shankar’s words, they failed to scale-up the UPI in early days, and the opportunity was grabbed by the non-banks. Two of them – PhonePe and Google Pay – now rule the space with about 82% market share. And, it seems, their free run will continue as the 30% market cap mandate will not come into force for another two years. So what does it mean for new players like WhatsApp? This podcast answers this question.

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First Published: Dec 06 2022 | 7:00 AM IST