Somasundaram PR on how gold demand will pan out in 2022
The demand for gold jewellery hit a six-year high in 2021. Business Standard caught up with Somasundaram PR, Regional CEO, India, World Gold Council, to understand how the demand may pan out in 2022

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Ans:
- Global rise in demand led by consumers’ appetite
- Lack of spending avenues, softer gold prices saw consumers turn to gold
- Indian demand exceeded estimates in the December 2021 quarter
Q2: Given the US Fed meet outcome and possibility of a hike in rates, how do you see the demand for the yellow metal pan out in 2022?
Ans:
- Pent-up demand got released in 2021
- 2013 saw the best quarterly demand till now; 2021 even beat that
- Gold price was 40% lower in 2013 compared to the current level
- Higher savings, increased mobility and affordability to aid demand rise in 2022
Q3: Can you quantify the demand and price expectation in 2022?
Ans:
- Interest rates/ real interest rates, inflation to fuel demand rise in 2022
- December quarter proves conventional wisdom about gold that as a safe-haven asset
- Gold demand may go back to pre-pandemic and pre-demonetisation levels in 2022
Q4: How do you see the global central banks respond to this going ahead? And the gold ETF demand in India and globally?
Ans:
- ETF demand: Inflow of 9 tonnes in India
- Global central bank demand was healthy in 2021 and expected be so in 2022
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First Published: Jan 28 2022 | 08:00 AM IST