One obvious solution is to create an advertising property that resonates emotionally with the consumer.
Most net users have at some time or the other used some service, which has been compromised. You can probe further to check what that data is
The 8.5 per cent nominal increase in the wage bill of listed companies was the combined outcome of an increase in employment and a simultaneous increase in the nominal wage rate
There is a growing consensus in favour of the move, but strengthening governance and widening the ambit of acceptable investor groups are critical to its success
The economy is expected to see a sharp contraction, according to Reserve Bank of India's projection, and so will the tax revenues of the government
Sharma's new approach for Micromax banks heavily on the political mobilisation against Chinese brands and the Indian government's recent initiatives to sideline them
Loan against gold is the best route for monetising the yellow metal, and the Covid pandemic is acting as a catalyst for it
A career Citibanker (sign-up year: 1991), he came into the spotlight as the person who rewired the New York-based financial behemoth's Indian retail operations in July 2011.
The watches-to-jewellery company saw a 90 per cent recovery in sales in the September quarter
Experts explain how order on foreign jurisdiction will influence India's alternative dispute landscape
Experts indicate that Jack Ma's open criticism of Chinese government's approach to financial regulation may have invited the ire of the all powerful Chinese state
Google is going ahead with a policy revision mandating 30% charge on in-app purchases across all apps on Play Store. This has left developers' community worried about tighter squeeze on their earnings
It's estimated 16 Psyche contains 24 million-trillion tonnes of metal - that's 24 followed by 15 zeros. This has a notional value of something like $10,000 followed by 15 zeros
A selection of key court orders
The propensity to travel amongst Indians is going up as is their willingness to pay, says Alex Mcewan, Virgin Atlantic Country Manager-India
Since September 2018, CIL's cash reserves have fallen over 17 per cent to Rs 28,446.83 crore
Jammu's problem is compounded by the fact that any industry that invests is more likely to do so in Jammu than the volatile Valley, and so their risk of land loss to "development" is high, says Kumar
A modest target of 25 stores in 2016 has expanded to a strategy to make India one of the Swedish giant's top five markets in a decade
If the start-up becomes part of the Tata group's investment basket, it may be well placed to take on the challenge
Sanjeev Gupta acquired a burgeoning UK empire in five years; in India, he has secured a one-million-tonne plant after two years of trying