Earlier in the June quarter this year, Titan posted its first quarterly net loss in over two decades. With retail stores shut because of the Covid-19 lockdown, the watches-to-jewellery maker’s sales were a washout in April. The company, which is known to be a trendsetter, steadily came up with several initiatives to rise to the occasion.
Under C K Venkataraman, who took over as managing director over a year ago, Titan gave a push to technology and innovations. It also put a sharper focus on gifting and consolidation in order to tick with the new normal. These measures have paid

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