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Explained: How Titan vaulted the Covid-19 hurdle in September quarter

The watches-to-jewellery company saw a 90 per cent recovery in sales in the September quarter

tanishq, jewellery, watch, titan company
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Tanishq, which was at the centre of a controversy three weeks ago over an ad for its wedding jewellery line, was one of the first retail brands to come up with a host of new features after the pandemic struck

Samreen Ahmad Bengaluru
Earlier in the June quarter this year, Titan posted its first quarterly net loss in over two decades. With retail stores shut because of the Covid-19 lockdown, the watches-to-jewellery maker’s sales were a washout in April. The company, which is known to be a trendsetter, steadily came up with several initiatives to rise to the occasion.

Under C K Venkataraman, who took over as managing director over a year ago, Titan gave a push to technology and innovations. It also put a sharper focus on gifting and consolidation in order to tick with the new normal. These measures have paid