    This weekly journal that was in the news recently prints a date on the cover of each issue on which it is to be removed from newsstands and replaced by the next issue. Name the magazine and the term it uses for this date.

Answers to last week's quiz (#171)

Business Standard

    It was established in 1897 by a sociologist, restated by a philologist in 1949, and finally quality guru Joseph Juran give it the name by which it is known now.

The Strategist Quiz (#172)

The olive oil market is currently dominated by brands like Leonardo Olive Oil,Figaro, Nature Fresh Olivante and Del Monte.

KIT: the olive oil market in India

Marketing 3.0
Author: Philip Kotler
Publisher: Wiley
Price: Rs 1,197
ISBN: 9780470598825.
Engage
Authors: Brian Solis and Ashton Kutcher
Publisher: Wiley
Price: Rs 1,205
ISBN: 9780470571095.
Leading with Care
Author: Mary Cantando
Publisher: Times Publication Books
Price: Rs 350
ISBN: 9788126525010.
Practicing Greatness
Author: Reggie McNeal
Publisher: Times Publication Books
Price: Rs 295
ISBN: 9788126525027.
The Three Laws of Performance
Authors: Dave Logan and Steve Zaffron
Publisher: Times Publication Books
Price: Rs 395
ISBN: 9788126525072.
You Can&rsquo;t Predict a Hero
Author: Joseph J Grano
Publisher: Times Publication Books
Price: Rs 350
ISBN: 9788126525089.
The Strategic Drucker
Author: Robert Swaim
Publisher: Times Publication Books
Price: Rs 395
ISBN: 9788126525058.
Beating Low-Cost Competition
Author: Adrian Ryans
Publisher: Times Publication Books
Price: Rs 325
ISBN: 9788126525041.
Social Media 101
Author: Chris Brogan
Publisher:

The top 10 business bestsellers

Adani Wilmar has launched its new edible oil, Fortune Plus, with a new television commercial that went on air recently. The positioning of the new product is &ldquo;oil that&rsquo;s not oily&rdquo;, and the company has roped in ace shuttler Saina Nehwal to endorse it. The campaign focuses on the health benefits of the oil, and targets upper socio-economic groups.

Adani Wilmar: Fortune with less

Hindustan Unilever&rsquo;s oldest tea brand, Brooke Bond Red Label, has launched a new TV campaign. Bollywood actor Anupam Kher can be seen in it propagating the health benefits of tea. It shows Kher discussing healthy living with his grandson. The youngster believes the best way to keep fit is through exercise and is working with dumbbells. And Kher, the health-conscious grandfather, reveals his secret to health &mdash; a cup of chai.

Hindustan Unilever: Harping on health

One of the country&rsquo;s leading pharmaceutical marketers was struggling to maintain its market share in the face of increasing competition. Its sales performance across its 2,000 territories was erratic and seemingly unpredictable.

The changed DNA of growth

A Bluetooth headset that comes with a self-charging case, a camera that doubles up as a projector &mdash; just some of the gadgets that truly stand out amid the modern electronics crowd. Priyanka Joshi reviews a few of them so that you can decide what to buy this festive season...

Go digital this Diwali!

What do you do when you run out of steam while following your daily fitness regimen or running to get in shape? Perhaps you gulp an energy drink to pump yourself up and run or train harder. Now, Reebok has launched a new shoe which it touts as &lsquo;the energy drink for your feet&rsquo;. What? Well, yes. Like an energy drink, the company claims, the new shoe, called ZigTech, conserves and returns energy to the athlete so that he can run or train longer and harder.

Getting ziggy with it

Aviation took a hard knock in the slowdown that started in mid-2008. Business since then has improved, but so has the rivalry in the skies. The West Asian carriers with their inexpensive tariffs have posed a serious threat to carriers like Lufthansa on popular routes like India-Europe-USA. Lufthansa Director (South Asia) Axel Hilgers talks to Mihir Mishra and Bhupesh Bhandari on Lufthansa&rsquo;s plans for the Indian market.

Q&A:  Axel Hilgers, Director (South Asia), Lufthansa

At the age of 20, Sunny Vaghela had already solved over 15 cyber crime cases for the Ahmedabad Crime Branch. These include phishing cases, data thefts &amp; espionage, credit card frauds, several Orkut fake profile impersonations, cracked email passwords, SMS spoofings and even cyber terrorism.

The rise and rise of cyber security professionals

McDonald&rsquo;s has ambitious plans to become a breakfast destination as well.

Big Mac's new menu

Nokia is ready with a slew of phones and an overhauled operating system to take on smart phone rivals. Can it outwit the competition? After spending most of 2009 in the shadows of rival smart phone makers like Apple, Nokia is eager to get its share of the limelight. At the core of its strategy is an overhauled operating system called Symbian 3, a slew of smart phones with aggressive price tags and a brand new operating system, MeeGo, which will be showcased later this year.

Smart enough?

A t last count, the Indian mobile handset space had 35 players and market leader Nokia saw its market share slipping from 64 per cent in 2009 to 36 per cent in June this year.

Samsung Mobiles cements second slot

It took a while in coming to India&rsquo;s commercial capital. But when it finally came, Dior did it in style. Mumbai&rsquo;s first Dior boutique spread over 1,300 square feet opened at the Taj Mahal Hotel last week.

Luxury brands going places

Mohammed Ali. Lance Armstrong. New Delhi.

Lessons in brand competitiveness

Last week, the Indian markets were all about coal. However, amidst the hype over the debut of Coal India Ltd (CIL) on domestic bourses, what was mostly overlooked was the brand new logo of the world&rsquo;s largest coal miner.

CIL makes a green statement

The combination can help telcos reduce pressure on 3G networks, say Indian researchers.

Marrying 3G with Wi-Fi may make sense

Ferrari World Abu Dhabi is Ferrari&rsquo;s first and the world&rsquo;s largest indoor theme park.

Joy rides

Rakhi-O!

Star literary agent Andrew Wylie&rsquo;s move to exploit the ebooks business created a brief but significant flutter in the clubby world of global publishing.

Day of The Jackal

- Find Specials News, Features, Analysis and more at Business Standard. Full coverage of Goafest 2014

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