The Strategist Quiz (#172)

 

1. It was established in 1897 by a sociologist, restated by a philologist in 1949, and finally quality guru Joseph Juran give it the name by which it is known now. What is it? 
    
2. What is common to Donald J Trump signature collection, DKNY, Kenneth Cole Reaction and Nautica? 
    
3. Whose aircraft’s body was the first one to be painted all black after getting permission from the federal government in the US? It was officially called the Big Bunny and the owner called it the Ugly Duckling. 
    
4. This product was launched in the 1960s and was codenamed Project Muscle. The company sent a film clip of its scientists crazily banging and bending it to 200 TV stations. Now it finds a place amongst 225 devices sold across the world. Name it. 
    
5. Which brand’s in-store event has an artisan corner that has craftsmen travelling from its home country to different stores in the world to display their craftsmanship and also help hand emboss the customer’s initials on the products during these events? Bamboo and New Pelham are two of its brands. 
    
6. The founder of this company was 17 and needed a job during the Great Depression of the 1930s to help support his family. One of the odd jobs he did was to sell popcorn at a local movie theatre in Memphis. Subsequently, he was determined to do something big. Name the person and the international chain he established? 
    
7. Who is the new brand ambassador for Toyota’s Etios? 
    
8. Who created In-Q-Tel, a venture capital arm to forge partnerships in the private sector? 
    
9. What is common to Wipro Consumer Care and Gujarat Ambuja Cements Ltd? 
    
10. Identify the company which has been in the news from its corporate logo.
    

Ten all-correct entries will receive a copy of Chris Collison and Geoff Parcell’s Learning to Fly: Practical Knowledge Management from Leading and Learning Organizations published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 26 October. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.