KIT: the olive oil market in India

Strategic tools for the practising manager

The olive oil market is currently dominated by brands like Leonardo Olive Oil,Figaro, Nature Fresh Olivante and Del Monte.

The market in India is estimated at 4,500 tonnes.

The category is growing at 25 per cent a year.

The product is still very niche in India.

Increasing health consciousness — awareness of olive oil’s heart-healthy qualities — exposure to world cuisines (especially Mediterranean) are trends pointing to fast growth in the category.