Page 182 - Supplements

Meet the people who are tirelessly policing India's fashion industry

Ruffling feathers aside, @dietsabya is tackling an issue that has for long plagued the Indian fashion industry

Jean-Michel Casalonga shows how a perfect pair of bespoke shoes is made

A self-proclaimed shoe addict, Casalonga joined the brand as an intern at the young age of 23, eventually becoming the house's youngest maître bottier (master shoemaker) in 2008, when he was just 30

Professional sports coaching for kids is no longer about recreation alone

Highly professionalised and extremely competitive, sports coaching for kids has become serious business

NGO helpline for blind sportspeople: Swap your ivory canes for willow bats

Blind Cricket Association has affiliates across the country, together, they organised eight tournaments in 2017

The river wild: A tryst with Arunachal's mighty, magnificent Siang

Here be monsters, if you're not wearing your glasses

Rekha Rodwittiya's art is personal, political and always arresting

Rekha Rodwittiya engages with art at an aesthetic and intellectual level simultaneously, writes Kishore Singh

From TTK Prestige to V-Guard, brands line up for a spot on kitchen table

Premium homes, changing lifestyles help organise the fragmented kitchen appliances market, encourage brands to step up the game

Mind the generation gap: Why brands score low on customer experience

Brands need to adopt different engagement strategies for different generations in India, says Adobe study

What's in a brand name? Fusion, fruitarian diet and even biological viruses

From cars to fuel to fruity beverages, names play a big role in a brand's life. Is there a science to the process?

A section of Punjabi music is distorting the otherwise rich culture

A rich rustic culture spawned a music the world loves. Veer Arjun Singh laments the underlying riff of drugs, violence and misogyny

Pre-schools learn the ABC of promotions

BookMyShow follows consumer trail, expands footprint in entertainment biz

The expansion has been organic in terms of the brand's gradual movement into allied segments and via acquisitions

For GST collections to keep growing

The government has cautioned that the March revenue figures cannot be taken as a trend for the future

After cricket and wrestling, enter a volleyball league

The league will take up the caravan format where all teams move from one city to another during the course of the tournament

What next for digital marketing?

A differentiated branding and communication strategy is the order of the day

Brand Fevicol: Pidilite provides content on home design, trends, solutions

In this, the company is hoping to leverage the familiarity that Fevicol brand has with consumers and increase its influence on their lives

India's warehousing leasing to touch 20 mn sq ft in 2018, says report

Only 1 per cent of CIOs (chief information officers) indicate any kind of blockchain adoption within their organisations

New campaign by Tasty Treats highlights the range and product adaptability

The products are priced 5-10 per cent lower than comparable products. The company does not rule out dynamic pricing

One of the key concerns for non-users of voice assistants is trust

Voice assistants such as Google Assistant, Amazon's Alexa, and Apple's Siri, has the potential to revolutionise how consumers and brands interact in ways not witnessed since the dawn of e-commerce

Variety in 'activities and experiences' space next frontier for Cleartrip

To address the quality issues related to service delivery by vendors, Cleartrip is building in-house technology capabilities that would help it organise and manage multiple layers of experiences