New campaign by Tasty Treats highlights the range and product adaptability

The products are priced 5-10 per cent lower than comparable products. The company does not rule out dynamic pricing

When is a good time to have a quick snack? Any time, as long as you are an Indian. Little wonder, snack foods are a $4.5 billion market in India, growing at a compound annual growth rate of 11.8 per cent between 2018-21. To grab a bigger bite of this market Future Consumer has launched a new television campaign for its Tasty Treats brand which comprises a range of snack foods such as popcorns, firangi bhujias and digestive cream biscuits in the price range of Rs 20 to Rs 45.

The campaign, titled #ChakChakChakChabao, has a montage film depicting a variety