BookMyShow follows consumer trail, expands footprint in entertainment biz

The expansion has been organic in terms of the brand's gradual movement into allied segments and via acquisitions

Since it first set up shop as a movie ticketing portal, nearly two decades ago, BookMyShow (BMS) has seen the business of entertainment go through a complete overhaul, even as it has been a part of the rapidly evolving swirl of customer expectations. Now as rivals such as Paytm make an aggressive play for its position and business, BMS is hoping to use the intimate understanding of the entertainment space to lean in closer with the customer. From being a facilitator, it has slowly inveigled itself into the entire entertainment experience, first as event and venue organisers, and most recently