Page 184 - Supplements

PepsiCo India brings back nostalgia: New 7Up bottles a retro look

The new 7Up packs are bringing back the old familiar Fido Dido, one of the early mascots to climb the popularity charts in the country in the 1990s

Supercars on budget row

Benz, BMW, Audi, Jaguar expand their circle of influence; build user communities and talk easy finance to stoke personal aspirations

How must brands fight online trolls without sullying their reputations?

Ola stared down an abusive customer while Amazon played the silent game

Digital push: Insurance brands look to engage with the millennial buyer

Humour, straight talk and pithy messages power the advertising pitch as insurance brands look to engage with the millennial buyer

OYO gearing up for a bigger play in corporate executive accommodation space

The managed apartment chain hopes to use its learnings from the homestay space to its new corporate executive accommodation business

Office spaces are becoming more bendable, modular and futuristic: Rawal

Technology has changed the way people work but workplaces have remained the same for a decade, says Praveen Rawal

Increased employee productivity a primary driver for digital transformation

53.1% employees say a digital strategy is being executed in a coordinated way across the organisation

Influencing market: Facebook, Instagram preferred channels for influencers

According to Influencer Marketing Report for 2018 by research agency Zefmo for the Indian market, nearly 92% of participants said that they would launch at least one influencer-led marketing campaign

Regional content is helping OTT video services go mass, says report

Vantage point: Insights from cutting-edge research

Meet Joe Thomas Karackattu, who quick-wittedly filmed an emergency

The amateur documentary filmmaker says he tried to make the best use of all the cameras available

Verdant public spaces, transport, modern cuisine make Zurich a livable city

Apparently, before the turn of the millennium, Zürich had one of the biggest drug scenes in Europe

In Italy, there was the pope and then there was Enzo Ferrari: Dal Monte

The company's success owes everything to its founder, who was born in 1898, and had little formal education

Hindustani classical vocalist Rumi Harish is breaking down gender barriers

One of the most watched videos from an India Foundation for the Arts event is one in which Harish sings 'Baa Baa Black Sheep' with all the grand and subtle notes that define Hindustani music

From rich flavours to blends, coffee is becoming hottest gourmet experience

Innovation is the buzzword here and great coffee flavours the outcome

Untrue to type

I still don't join the growing number of civil society protests, though now I would like to

Pradip Shah's Grow Trees is notably increasing India's forest cover

At the organisation, projects are tailored around real-life environmental problems

Public servants

Bharat Ane Nenu is already a roaring hit and will certainly hold the "non-Baahubali" record for its lifetime box office collections

Have GMOs really had an adverse impact on the health of its consumers?

It is not possible to prove a food is safe, only to say that no hazard has been shown to exist

Now, free messaging apps need to adapt and change to survive; here's why

There is little money in free messaging, even though for years there was a suggestion that WhatsApp made money with the help of data mining

The Skull of Alum Bheg: Wagner unfolds chapter of 1857 uprising in Sialkot

The skull of Alum Bheg should perhaps stay in England to remind 'civilised' Englishmen how their forefathers dealt with recalcitrant colonial subjects