Here's an excerpt from Boria Majumdar's new book 'Eleven Gods and A Billion Indians'
Researchers have also been intrigued by evidence of friendship among nonhuman animals, and not just in obvious candidates like primates, dolphins and elephants
Nirma acquired Lafarge India's cement assets through its wholly-owned subsidiary Nirchem Cement at an enterprise value of over $1.4 billion in October 2016
In its latest TV campaign, Aristocrat targets a wider audience following a brand revamp and a new celebrity endorser
Chennai (Rs 0.8 million), Hyderabad (Rs 0.79 million) and Kolkata (Rs 0.72 million) are the other three Indian cities paying the highest average salaries to professionals
The consumer purchase cycle now has a discover phase
The role of AI spans coaching, performance, learning, engagement and career growth
As the clamour for data privacy from consumer groups grows louder, advertisers need to reassess their terms of engagement with digital media
While consumer electronics, technology, mobile phones, auto and sports-wear categories dominate the top 20, FMCG has only one entry in the list
Among the top 10 fastest growing consumer brands in the country, Yellow Diamond leverages the growing preference for local flavours in the snacks market
The Yamaha YZF R15 v3.0 has a 155 cc single cylinder, liquid-cooled engine in place of the older 149 cc engine
In a conversation with BS, Samat along with Nirvik Singh, chairman & CEO of Grey Group in the AMEA region, lists the priorities and the way forward for the agency
Are they playing safe or taking a big risk, ask marketers
Media personalisation in the digital space is no longer a 'good to have' but a 'must have', says Guillaume Bacuvier
What format of operation do restaurants follow?
Vantage point: Insights from cutting-edge research
Smartphone player rides on Make in India to bring in global component suppliers for faster output and help its partners
All Sukumar's movies, prior to Rangasthalam, were urbane, cosmopolitan and soaked in yuppie aspirational culture
Today, one can find a plethora of skin food that has been whipped up using recipes pretty much the same way as grub is prepared for your tummy
From modest princely palace to dusty bureaucratic outpost, Bikaner House in Delhi has had several, less-than-impressive avatars