Page 307 - Supplements

OTT players make a premium pitch

Hotstar, Eros Now frame content strategies around value, not just volumes for 2017; target urban viewers with paid services

Campaign logic: Game for efficient delivery

A new ad campaign by DHL India conveys the message that it respects detail and precision - the way sportsmen would

Campaign logic: Allaying scapegoat fears

In its new ad campaign, used car marketplace Droom tells the buyer that she would pay the right price by using its app

Vantage point: Insights from cutting-edge research

Making every consumer delivery touch-point count; Global wage increase slow with India's growth pegged at 10 per cent

Reinventing Bombay Dyeing

Here's how the Wadia Group brand is looking to secure the millennial's patronage

Experience makes the brand

Bajaj Auto, Puma, Starbucks and multiplexes Inox and PVR have used an array of touch-and-feel experiences to grab customer attention in 2016

The perfectionist and the patriarch: The making of Dangal

Intensive training and meticulous planning have gone into the making of Dangal, Aamir Khan's upcoming biopic on Mahavir Singh Phogat

OnePlus3T: Budget flagship gets better

The ability to tweak colour settings and remain effective in all light conditions makes the OnePlus3T a good phone to buy

When life starts at 60

Post 60, GK and Chinni Swamy's contribution to making the world a better place is more than many manage in a lifetime

The bounty hunter: An engineering student who bypassed Apple's activation lock

Kerala's Hemanth Joseph is now the poster boy for a young community of ethical hackers

Hello 2017: Mobile madness

This year saw a lot of innovations in mobile phones, and next year will be even more interesting. We gaze into the crystal ball and tell you what to expect

Sony Bravia: For a big-screen experience

Though it looks good, there are some features of the Sony Bravia Z9D that fail to score

Hyundai Tucson: Grit with gloss

The Hyundai Tucson is no run-of-the-mill SUV and offers plenty of creature comforts and style

Food in the time of conflict

Afghan refugees in India are helping change the perception of their country through food

The homecoming: The way people live in India

In his latest coffee table book, 'India At Home', photographer Amit Pasricha captures the diversity of India through the way its people live

J Jagannath: Linguistics and philosophy

Villeneuve is like the alternative Spielberg we never knew we needed

Magnus Carlsen's successor would have to come from the same generation

The 26-year-old can just outlast an older chess player in stamina

Yoga gets a league

The centuries-old tradition of yoga is looking towards the reality television concept to increase its popularity

Inhalable insulin? Not yet

This is the latest in a series of setbacks in the research to find a less painful alternative to administer insulin

Alok Chandra: A wine tasting

Tasting wine is more complex than drinking wine