Page 947 - Supplements
Let's go treasure hunting
The best treasure hunts also engage people in groups, so that people share the excitement and the buzz
 "Let's go treasure hunting")
A dash of Hitman nostalgia
Hitman HD Trilogy, comprising Hitman 2: Silent Assassin (2002), Hitman: Contracts (2004) and Hitman: Blood Money (2006), charts the evolution of the franchise over a decade
 "A dash of Hitman nostalgia")
Dettol's new gamble
This is the first time that the brand, strong in the personal care space, has moved into kitchen and utensil cleaning. Despite Reckitt Benckiser’s traditional strengths in the area, will the latest
 "Dettol's new gamble")
Worst CEOs of 2012
Failure to adapt to changing times, inability to conduct business fairly, and overconfidence in their own abilities are some reasons why CEOs often fail
 "Worst CEOs of 2012")
Google searches for style
The internet search giant is negotiating with another firm to design fashionable eyewear frames in which it can put its cutting-edge augmented reality head-mounted display, to make them readily accept
 "The Strategist Quiz (#294)")
 "An ad works best when viewers see it as their story: Anil Bhardwaj")
Every new idea cannot be proven in advance: Roger L Martin
Interview with, Dean, Rotman School of Management, University of Toronto
 "Every new idea cannot be proven in advance: Roger L Martin")
Like that only!
Things that make marketing in India different
 "Like that only!")
Bookworm
The top 10 business booksellers
 "Indians love to eat out at QSR")
Audrey Hepburn to front advertising campaign
10 yrs after her death, filmstar and fashion icon to be the face of a chocolate brand with the help of CGI
 "Audrey Hepburn to front advertising campaign")
Can Binno make Vedanta happy?
The company, which has been in the midst of negative newsflows, is hoping for an image makeover
Mudra starts new innings
Post its acquisition by Omnicom last year, the group unveils its new identity and architecture
Poster child of trust
Kids are gradually usurping the roles of adults in advertising