3M is hoping that the close proximity of the new centre to its innovation lab will allow design thinking to be applied
3M India expects e-commerce would account for 10 per cent of its sales, tripling its contribution, as it looks at double digit growth in the country with locally designed products for industrial, consumers, healthcare and safety products.The company that makes products such as Post-it, scotch-bite, will step up designing products for local consumers, which it says are value conscious, while working with auto manufacturers and industrial units to improve their products. Some of them include surgical dressing designed for Indian skin and can be used non air conditioned environments to help wounds heal faster; raised pavement markers for Indian roads and a vibration test facility that help auto makers improve insulation of cars. "India is not a very brand focused country, it is not like China where everybody wants a Louis Vuitton India is a value focused but at the same time, functional products do very well. We try to put in the best of both worlds," Debabrati Sen, Managing Director .
With $30.8 bn in sales, operations in more than 70 countries, 3M sells more than 55,000 products
Sen has worked across various verticals and held key positions including CMO and Global Business Director at 3M