Adidas

Running for top spot, Japan's ASICS eyes Nike and Adidas' turf in India

It has carved out a product and pricing strategy for every city based on its market potential

Adidas, Shein, Walmart to hike product prices in US after Trump's tariffs

Some retailers in the US have cautioned that they won't, as Trump suggested, eat the additional costs caused by the increased import taxes

Adidas products may become costlier in the US, thanks to Trump tariffs

The German sportswear company did not make it clear by how much it is going to increase it product prices in the US

Trump's tariff effect: How Vietnam turned into Nike's Achilles' heel

US sportswear brand Nike faces a significant impact from Trump's 46 per cent tariff on Vietnamese goods, where half of its shoes are made, potentially leading to price hikes for consumers

Premier League: Liverpool signs $74 million kit sponsor deal with Adidas

Liverpool and Adidas share a long and successful history, having previously partnered from 1985 to 1996 and again from 2006 to 2012

Adidas Q4 earnings increase after strong sneaker sales in holiday season

The German sportswear company generated operating profit of €57 million ($59 million) in the fourth quarter

As Nike struggles, Adidas must surf Samba, Gazelle wave with caution

At half-year results on July 31, Adidas CEO Gulden said the brand was still 'chasing demand' from retailers, but, more than a year into the trend, the Samba won't remain the 'it shoe' for much longer

Delhi man's devotion to elder sister created ADIDAS? HC gives this verdict

A case of trademark infringement was filed by the German company after discovering that Keshav H Tulsiani was running a wholesale business in Connaught Place

Decoded: Adidas-Bella Hadid controversy & its link to 1972 Munich Olympics

Adidas took down an ad campaign that was launched last week to revive its iconic SL72 shoes ahead of the Paris Olympics 2024, featuring supermodel Bella Hadid

Carrying Adidas, Nike fakes to US? Customs can destroy counterfeit goods

An individual may possess one counterfeit item per type for personal use only, not for sale. Possession of quantities exceeding this limit is prohibited, as per US Customs and Border Protection rules

Adidas investigates allegations of embezzlement, bribery in China

Athletic apparel company Adidas has launched an investigation into allegations of compliance violations in China after receiving an anonymous letter earlier this month accusing local executives of embezzling millions of euros, according to news reports. Adidas confirmed it had received an anonymous June 7 letter indicating potential compliance violations in China, the Wall Street Journal and Bloomberg reported. The shoe and sportwear maker said it was investigating the matter together with external legal counsel, the news outlets reported. Chinese state media outlet Jiemian last week reported that an anonymous group of whistleblowers, who called themselves employees of Adidas China, had sent the letter containing the allegations to the company's German headquarters. The letter, which was published by Jiemian but also widely circulated on social media, accused senior executives and several staff members of embezzlement and receiving bribes from suppliers in the form of cash and real

China's fake-fashion retailers thrive on TikTok, Reddit and Discord

In a video posted to his TikTok channel and viewed by nearly 2 million people, King unwrapped £2,000 (​​$2,488) worth of seemingly high-end Nike shoes, new in their boxes

Why is social media up in arms against Rishi Sunak's choice of sneakers?

UK Prime Minister Rishi Sunak faced flak from social media users over his Adidas Samba look during an interview at 10 Downing Street

Nike deal ends German soccer's 70-year long relationship with Adidas

German soccer and Adidas are breaking up. American sportswear giant Nike will supply all of Germany's national teams with its apparel and equipment from 2027, the German soccer federation (DFB) surprisingly announced Thursday. The new deal extends to 2034 and ends Germany's long-standing relationship with Adidas, which goes back some 70 years and had appeared unshakeable. Germany's men's team is using Adidas' headquarters in Herzogenaurach, near Nuremberg, as its team base for the European Championship, which Germany is hosting this summer. Adidas appeared to be surprised by the DFB's decision to switch to its biggest rival, only confirming in a brief statement: We were informed by the DFB today that the association will have a new supplier from 2027. German teams wore Adidas gear for all four of the men's World Cup titles, their three European titles, and the women's two World Cup and eight European titles. The DFB later defended its switch to the American kit supplier. We unde

Adidas posts first loss in 30 years, warns North America sales may decline

Adidas has been battling to right itself after it cut ties with Kanye West in October 2022, suspending sales of the highly profitable Yeezy sneaker line

Puma expects weaker first half due to 'challenging' market conditions

Sportswear companies including Adidas, Nike, and Puma, have seen demand weaken as customers battling with inflation cut spending on non-essential goods

Red Sea disruption causing delays, higher costs: Adidas CEO Bjorn Gulden

Shipments are currently delayed by about three weeks, CEO Bjorn Gulden said, and that is causing some delivery issues, especially to Europe

In China+1 plan, Chennai right fit for non-leather footwear majors

Several suppliers of non-leather footwear players like Nike, Adidas, Puma, and Reebok have either set up their units in Tamil Nadu or are close to sealing a deal

Sportswear brands ride the athleisure wave, double India biz in two years

Puma, Decathlon, Adidas, Skechers, and Asics have registered growth in the range of 35 to 60% year-on-year since the financial year 2020-21 (FY21)

May write off remaining unsold Yeezy shoes after breakup with Ye: Adidas

Adidas believes it may have to write off the remaining 300 million euros (USD 320 million) worth of Yeezy shoes left unsold after it cut ties with rapper Ye, formerly known as Kanye West. The company said it will decide in the coming weeks whether or not to do a third release of the shoes next year to generate more donations to groups fighting antisemitism. The shoe and sports clothing company, which cut ties with Ye in October 2022 after he made antisemitic remarks online, has sold 750 million euros worth of the shoes in two stages earlier this year through Adidas smartphone apps and its website. Part of the profits went to groups like the Anti-Defamation League and the Philonise and Keeta Floyd Institute for Social Change, run by social justice advocate Philonise Floyd, the brother of George Floyd. The announcement from Adidas comes at a time of rising antisemitism and islamophobia after the outbreak of the Israel-Hamas war. The company included the possible write-off of the ...