Page 2 - Adidas

Adidas lifts revenue guidance, forecasts smaller 2023 operating loss

The German company said it now expects an operating loss for 2023 of around 100 million euros ($106 million), from a previously expected 450 million euros

Rohit Sharma's men to don new jersey in ODI World Cup 2023; check pics here

The jersey revealed through a song '3 ka Dream' focuses on India's dream for the third World Cup and keeps Indian cricket fans at the centre of it all

A casual adidas sneaking past Nike?

Terrace-style sneakers, rooted in football fashion and casual culture, are experiencing a resurgence in

Bata India rallies 6% on report company in talks to tie-up with Adidas

The footwear company is in talks with German sportswear giant Adidas for a strategic partnership for the Indian market, a report said

Footwear maker Bata India in partnership talks with Adidas: Report

The retailer, which houses brands such as Hush Puppies and Scholl, is likely to tie up with Adidas for the Indian market, as per the report

Adidas gets $437 mn from selling Yeezy shoes, will benefit anti-hate groups

Adidas said it now expected currency-neutral revenues to decline at a mid-single-digit rate in 2023, from the high-single-digit rate previously estimated.

Biggest kit deal in EPL history: Man Utd, Adidas extend p'ship by 10 years

The 900 million pounds ($1.15 billion) deal has renewed the English club's partnership with its German kit supplier for 10 more years

Manchester United renews Adidas partnership by 10 yrs in deal of over $1 bn

Manchester United announced a 10-year extension to its partnership with Adidas that the English club said Monday will be worth more than $1 billion. United's deal with the German sportswear brand as its official uniform supplier runs to 2035 and "has a minimum cash guarantee of 900 million pounds (USD 1.15 billion), subject to certain adjustments," the team said, making it the most lucrative in Premier League history. "It is very natural for us to continue our cooperation," Adidas CEO Bjorn Gulden said. "We will combine tradition and innovation to please both the players and the fans." "We look forward to continuing our partnership with one of the most iconic clubs in football." The deal for the club's single biggest source of revenue provides stability at a time when it is up for sale, with United's American ownership weighing up offers from Qatari banker Sheikh Jassim bin Hamad Al Thani and English businessman Jim Ratcliffe. Adidas supplied United's uniform from 1980-1992 and t

US Supreme Court declines to hear Nike, Adidas tech patent dispute

Adidas petitioned the patent office tribunal to cancel one of Nike's patents related to making seamless knitted upper components for athletic sneakers in 2012

Adidas shares first look for new jerseys of the Indian cricket team

Adidas India has unveiled the first look of the new Team India jerseys for ODI, T20I and Test formats ahead of the World Test Championship final against Australia

Adidas appointed kit sponsor for Indian cricket team till March 2028

Partnership gives German sportswear giant exclusive rights for manufacturing kit across all formats of the game

Adidas to replace KKPL as the new kit sponsor of Indian cricket team

In January, KKPL had replaced e-sports platform MPL Sports as the kit sponsor, its contract will expire on May 31

Adidas to sell Yeezy shoes, donate proceeds months after Kanye West split

After months wrestling over the fate of milions of unsold Yeezy shoes, Adidas has decided to sell a portion of its remaining inventory and donate the proceeds to chartitable organizations, CEO of the German sportbrand Bjrn Gulden said on Thursday. Adidas cut ties with Ye, the rapper formerly known as Kanye West, in late October, following his antisemitic comments on social media and in interviews. As a result, the fate of 1.2 billion euros (USD 1.3 billion) worth of the unsold Yeezys, a lucrative sneaker line launched with Ye, was unknown. At Adidas' annual shareholders meeting, Gulden said the company had spent months trying to find solutions. The CEO also added that Adidas spoke to NGOs and organizations that were harmed by Ye's comments and actions. Burning those shoes cannot be the solution, Gulden said, noting that Adidas was going to try to sell part of the remaining Yeezy inventory and donate money to the organizations that help us and were harmed by what Ye said. Exact deta

Adidas facing investor unrest after yeezy crisis along with poor sales

Adidas's shares plunged 64% through Nov. 3 of last year amid repeated profit warnings and personnel problems

Adidas faces lawsuit from investors over Kanye West partnership, fallout

Adidas is facing a class-action lawsuit from investors who allege the company knew about offensive remarks and harmful behaviour from Ye, the rapper formerly known as Kanye West, years before ending its partnership with him. The German sportsbrand cut ties with its star collaborator in late October, following Ye's antisemitic comments on social media and in interviews. At the time, Adidas said the company does not tolerate antisemitism and any other sort of hate speech and called Ye's remarks and actions unacceptable, hateful and dangerous. Weeks before the decision, at Paris Fashion Week, Ye also wore a shirt with a White Lives Matter slogan which the Anti-Defamation League categorizes a white supremacist phrase that originated as a racist response to the Black Lives Matter movement. The current lawsuit, filed in U.S. District Court in Oregon on Friday, claims that Adidas was aware of the potential harm that Ye's problematic behavior could cause the company for some time pointin

Nike, Adidas shoes maker Pou Chen to invest nearly $281 mn in India

The investment, which would create about 20,000 jobs in Tamil Nadu over a span of 12 years

Adidas, Beyonce end partnership amid slow sales, says WSJ report

Beyonce on Friday introduced a separate collection in a partnership with French fashion house Balmain

A stripe more or a stripe less?

Thom Browne may have escaped consequences for the extra stripe in the Adidas matter, but this might really be an exception to the rule

Adidas loses stripes row trademark battle with luxury designer Thom Browne

Adidas has lost a court case to try to stop a fashion designer from using a four-stripe design, the media reported

David Beckham tripled revenues to $40.9 million in 2021 before Qatar deal

After the reporting period closed, the retired footballer faced public criticism for agreeing to promote Qatar despite concerns around the treatment of migrant workers