Friday, December 26, 2025 | 07:16 PM ISTहिंदी में पढें
Brand Loyalty
Is celebrity overdose killing brands? HRX, Kay Beauty shine; some struggle
An analysis of celebrity-backed brands in India shows mixed results. While some, like Katrina Kaif's Kay Beauty and Hrithik Roshan's HRX are thriving, Virat Kohli's WROGN reports revenue decline
 "Is celebrity overdose killing brands? HRX, Kay Beauty shine; some struggle")
Updated On : 01 Oct 2024 | 3:18 PM IST
TIPS for Effective Marketing Management (Part two)
In Part 2 of Manager's Mantra with Ambi Parameswaran, find out how AI and smart tools can help you become the top brand manager of the future. >
 "TIPS for Effective Marketing Management (Part two)")
Updated On : 22 Apr 2024 | 3:48 PM IST
How loyal are you?
There is a thin line that separates loyalty from sycophancy, one that was explored and relayed with gusto in the ancient world
 "How loyal are you?")
Updated On : 22 Mar 2024 | 11:06 PM IST
Factoring in first impressions to create brand loyalty
The Indian app world is rife with horror stories of first-time users
 "Factoring in first impressions to create brand loyalty")
Updated On : 25 Apr 2016 | 12:07 AM IST
