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Brands & Millennials
Price-sensitive Gen-Z prefers shopping recommendations made by friends
While Gen Z shoppers display a great deal of concern for climate change and sustainability, they are seldom willing to pay the additional cost that goes into making such products
 "Price-sensitive Gen-Z prefers shopping recommendations made by friends")
Updated On : 03 Jul 2023 | 11:41 AM IST
Brands & millennials: Relationship holds the key
To decode millennials, brands must look at relationships that are often paradoxical in nature
Updated On : 30 Mar 2017 | 10:42 PM IST