Page 2 - Digital Content Revenue
MEWS strives to transform the digital content, says founder Manish Jalan
'Impatient multitaskers' is one of the best ways to describe our digital audience that likes to don many hats at once.
 "MEWS strives to transform the digital content, says founder Manish Jalan")
Covid-19 pushes up OTT subscription growth by 60%: BCG report
Consultancy says trend is expected to stay as life returns to normalcy, points to propensity of Indian consumers to now pay for content they are watching
 "Covid-19 pushes up OTT subscription growth by 60%: BCG report")
Weak economy, lower consumption to dent ad spends in media: KPMG report
OTT, along with online gaming, are emerging out to be winners in the crisis, it said
 "Weak economy, lower consumption to dent ad spends in media: KPMG report")
Coronavirus lockdown: TV channels introduce re-runs of shows, web content
Not just TV shows and web shows, viewers can access performances by artists such as Prateek Kuhad, Vir Das, Karsh Kale, Kamakshi Khanna, music band Indian Ocean on their Instagram accounts
 "Coronavirus lockdown: TV channels introduce re-runs of shows, web content")
Brands lost in translation: Lack of good digital content creators a problem
Content creation is big in the digital world, but advertisers have a small pool to select from and fare which is not exclusive to platforms
 "Brands lost in translation: Lack of good digital content creators a problem")
Snippets: Digital content revenue
There are indications that OTT players may be poised to disrupt the market for major sporting rights
 "Snippets: Digital content revenue")
