Weak economy, lower consumption to dent ad spends in media: KPMG report

OTT, along with online gaming, are emerging out to be winners in the crisis, it said

Consultancy firm KPMG said on Monday weak economy and lower consumption will dent advertising spends even after the Covid-19 pandemic ends, flagging the media and entertainment industry. 

"Ad-spend pressures will linger on the back of weak economy and lower domestic consumption," the firm said in a special report on the sector, which comes amid widespread concerns on the impact of the crisis. The consultancy firm said the media and entertainment sector has grown at 11.5 per cent per year over the last five years to Rs 1.63 trillion as of end of FY19.

The country is presently under a three-week lockdown due to