Page 6 - Digital Marketing
Data Tracker: Marketing is set to get more automated in 2018, says report
The corporate sector needs to understand many avatars of customers to be able to ride the trends in marketing technology in 2018
 "Data Tracker: Marketing is set to get more automated in 2018, says report")
Unilever, P&G, other companies prepare plan to use digital space
Challenge for advertisers is to get brands to talk to consumers in a consistent voice across media
 "Unilever, P&G, other companies prepare plan to use digital space")
Digital media marketing budgets rising sharply
Industry seems to be back on track after experiencing a brief dip in sales due to demonetisation
 "Digital media marketing budgets rising sharply")
Trending in 2017: Digital marketing
This year will see greater focus on mobile user experience and regional content
87% brands prefer digital marketing: Report
Report noted that about 10% of brands surveyed spend more than rupees one crore annually on digital marketing
 "87% brands prefer digital marketing: Report")
Caution: Diversion ahead
The rules of marketing are changing with the aggressive entry of televangelist-turned-brand promoters and discreet digital campaigners competing with traditional marketers
 "Caution: Diversion ahead")
The mobile is the message
Mobile will be the Job No. 1 for marketers who don't want to be left behind
 "The mobile is the message")