Page 6 - Digital Marketing

Unilever, P&G, other companies prepare plan to use digital space

Challenge for advertisers is to get brands to talk to consumers in a consistent voice across media

Digital media marketing budgets rising sharply

Industry seems to be back on track after experiencing a brief dip in sales due to demonetisation

Trending in 2017: Digital marketing

This year will see greater focus on mobile user experience and regional content

87% brands prefer digital marketing: Report

Report noted that about 10% of brands surveyed spend more than rupees one crore annually on digital marketing

Caution: Diversion ahead

The rules of marketing are changing with the aggressive entry of televangelist-turned-brand promoters and discreet digital campaigners competing with traditional marketers

The mobile is the message

Mobile will be the Job No. 1 for marketers who don't want to be left behind