Page 5 - Digital Media

Digital to be 50% of our India business, says Ketchum Global CEO

The global chief executive officer (CEO) also indicated there were no plans to merge the Omnicom Group's PR networks in India unlike what it did in Singapore and some European countries

Social media takes a toll on brand trust in Indian market, finds IPG study

Consumers are pushing brands to reinvent themselves, seeking more information and access as trust takes a hit, finds an IPG study

Digital media may overtake print by 2021 to reach $5.1 bn in value: Ficci

Digital media grew by 42 per cent in 2018, valued at $2.4 billion, it said noting that Indians spent 30 per cent of their phone time on entertainment

Why digital skews media

The whole discussion around media consumption and growth is dangerously biased towards digital

Digital media game will change completely in five years: FrogIdeas CEO

Innovations are not happening in India and that's a challenge that we need to address as an industry, says CEO Jatin Modi

Traditional media to co-exist with digital platforms for many years: Report

The ubiquity of smartphones has allowed people to access media throughout the day

How marketers are relying on digital media to drive audiences to theatre

From around 5-7 per cent just two years back, studios say they are spending a minimum 25-30 percent on digital media currently and these are conservative estimates

Data tracker: Digital media gains trust in India

Only 27% Indians say they have an objection if at all to their online activities being tracked

Digital to overtake traditional media by 2021-22: EY

Consulting firm believes by that time 50% of Indian population will be owing smart phones

Pocket Aces: The digital media startup for millennials raises $3 mn led by Sequoia

Pocket Aces was founded by Ashwin Suresh, Anirudh Pandita, and Aditi Shrivastava in December 2013

Economics of distribution in M&E has dramatically changed: John Rose

Q&A with senior partner, The Boston Consulting Group