Ikea Campaign

Ikea India expands Pune footprint with 37,000 sq ft retail lease

Ikea India's new retail lease in Pune's Phoenix Marketcity marks another step in the brand's omnichannel growth strategy across key urban markets

Global furniture major Ikea eyes next round of funding for India play

Expands in North India with central distribution centre in Delhi-NCR

Covid-19 impact: IKEA to adopt omni-channel approach for expansion in India

With the changing consumer behaviour due to the health crisis, online business will play a "very important role" for IKEA, which plans to expand in India with an omni-channel approach

This Ikea campaign is ad veteran K V Sridhar's favourite: Know why

It is a campaign that makes you emotionally high, says Sridhar

For me, Ikea's furniture campaign would be the best: Amish Dash Sabharwal

The campaign was the start of building the Ikea tone of voice in India