This Ikea campaign is ad veteran K V Sridhar's favourite: Know why

It is a campaign that makes you emotionally high, says Sridhar

Which is your favourite campaign and why?

My favourite campaign is one of Ikea, the Ikea Lamp done in 2007. It was one of the Cannes winners and contender for the Grand Prix that year. It is a campaign that makes you emotionally high. It is a simple story: Someone junks an old table lamp in the garbage bin outside. The lamp sits beside the garbage bin outside the house. It starts raining and gets dark. The lampshade is pointed downwards, and you start feeling bad for it. It is very natural for us to get attached to something (an