Apart from swap ratio, non-compete fee to Max Financial promoters, use of 'Max' brand name and payment of royalty seem to give edge to Max Life
In past two trading sessions, the stock rallied 24% as compared to 0.61% rise in the S&P BSE Sensex.
Shares of HDFC too rose by 1.99 per cent
The stock zoomed 20% to Rs 514, also its 52-week high on the BSE in intra-day trade.