While DTC advertising is big business in the US, it is yet to gain favour in most parts of world
284 adverse incidents for herbal medicines were reported compared with 26,129 for pharmaceuticals
The government had banned over 300 FDC drugs on the ground that they involve "risk" to humans
Medicines continue to be out of reach ofss the poor, despite government promises that it would make the drugs cheaper
There are instances where traditional systems of medicine have come to the rescue where modern medicine couldn't. Speaking several years ago at the Indian School of Business, Hyderabad, Prathap C Reddy, the founder of Apollo chain of hospitals, observed that 25 years from then, the present system of medicine would become an alternative system.He recounted interesting personal experiences to testify to the efficacy of alternative medicine. He said when his brother had a heart disease, allopathic doctors predicted he had only six weeks left to live; the Ayurvedic treatment his brother underwent in Kerala ensured his survival for 42 more years.Reddy recalled he had his fractured hand treated at the popular bone setting clinic in Puttur in Andhra ainiltyPradesh's Chittoor district. He also said the Rauwolfia Serpentina (Sarpagandha) was still the most trusted root by cardiologists.Ayurveda is already a hit in Russia, coming to the country following the Chernobyl nuclear disaster, to treat
The government has brought down the prices of 404 medicines under NLEM 2015 of the Drug Price Control Order 2013
Prices of another 34 drugs has come down in the range of 35-40%