The company sells value-added dairy products like ice cream, curd, paneer and ghee
Aiming for at least 20 per cent growth in the value added dairy products segment in the near term, Delhi-based Mother Dairy Fruit & Vegetable, subsidiary of the National Dairy Development Board, might enter the health foods segment and diversify its low-calorie product line.Value added dairy products, fastest growing category for the company, comprised 18 per cent of its latest annual turnover of Rs 6,800 crore. The category covers ice-cream, cheese, yoghurt, buttermilk and cottage cheese, among others."Low calorie items are gaining traction and is definitely a focus area for us. Besides, entering into health food is an objective," said S Nagarajan, managing director. However, despite being asked, he would not go into specifics on products or schedules.The company has invested around Rs 15 crore in research and development to come up with new health foods and low-calorie product lines. Nagarajan adds that their research has found females in the 11-59 years age group are deficient .
According to the new rates, full cream milk will cost Rs 52 per litre against Rs 49 earlier in Delhi
The company has about 800 milk booths and 400 'Safal' retail stores in the NCR
The company has however not raised the prices of token milk (bulk-vended milk) and cow milk
However, the prices of Bulk Vended Milk comprising over 30% of Mother Dairy's total milk sales will remain unchanged
On expected turnover this fiscal, Managing Director said it should be close to Rs 8,000 crore
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